The number of searches then further accelerated and reached 72 in a mere three months from July to September 2017. The first time that this peak was exceeded was in the first half of 2017, when there were 52 searches. The figure indicates that its frequency rapidly increased in 2006, and reached its peak in the first half of 2007, which was just before the subprime mortgage crisis became fully apparent with the BNP Paribas shock in August 2007. Let us take a look at by the Japanese article database Nikkei Telecom how frequently the word "Goldilocks," which reflects increased optimism in financial markets, was actually used (see the figure). Increasing observation of "Goldilocks" seen in article searches If the word "Goldilocks" and the excessive optimism had not spread throughout the economy, the capital and financial markets, and more people had maintained a warier stance, I believe that the subsequent readjustment may not have been so severe. This led to a historic large-scale adjustment of the economic and financial world, such as the subprime mortgage crisis in 2007 and the global financial crisis in 2008. This was due to strong expectations that a stable economic/financial environment would continue for an extremely long time, despite the United States’ real estate market, household debt, and financial services actually being distorted. The word "Goldilocks" was also often used to describe the optimistic mood before the global financial crisis. In the context of economy, "Goldilocks" refers to a stable economic situation that is not too strong and not too weak.
She finds it in the forest while the bears are away, and finds soup with just the right temperature, a chair with just the right size, and a bed with just the right hardness. The origin of the word "Goldilocks" is the English fairytale called "Goldilocks and the Three Bears." The fairytale is about a girl named Goldilocks who sneaks into the home of three bears. This may be due to an increase in optimism in financial markets, but based on his past experience, the author feels that this phrase has an unpleasant nuance. The phrase "Goldilocks economy"-also known as "Goldilocks market"-has become common in recent days.
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